Project Overview:

Project Context:

• Givepact is a startup based in New York, enabling crypto donors and philanthropists to support non-profit organizations (NPOs) through their Web 3 technology platform.
• As a UX Design Consultant, we deciphered user behavior/ pain points by analyzing Google Analytics and recruiting 11 users to conduct think-aloud moderated usability tests.
• We proposed 4 high-impact, low-effort recommendations through high-fidelity mockups on Figma, thereby boosting the crypto donation rate by 64%.

🙋‍♀️ My Role

🎯 Personal Goals

💡 Learnings & Key takeaways

<aside> ❗ Design Problem: Despite Givepact’s aesthetic UI,

1. Users struggled to locate credible NPO information that instills trust among the donors

2. The donation form lacked connectivity to the crypto wallet

3. Significant drop-off rate </aside>

<aside> 📈 Business Expectations: Boosting the crypto donation rate

</aside>

<aside> ⚠️ Constraints Limited Timeframe Technical Feasibility Low-effort recommendations

</aside>

Journey to Our Final Proposal

Design Sprint: Discovery - Design - Delivery

<aside> 💭 Problem definition & Research Plan ****

</aside>

<aside> 🗣️ Think-aloud testing & evaluation

</aside>

<aside> ⭐ Client Feedback & Impact

</aside>

🏊‍♀️ Let’s dive in, shall we?

<aside> 🔍 Process ****

</aside>

<aside> 💻 Recommendation mockups

</aside>

Defining Problem statements & Research plan

<aside> ❓ How might we

1. Improve the poor conversion rate observed in the crypto donation flow. (for client)
2. Eliminate inconveniences encountered while exploring the desired non-profit and making donations through the form. (for users) </aside>

<aside> ✅ Proposed Recommendations:

1. Optimizing the search bar to find NPOs based on a cause.
2. Adding Filter and Sort features to enhance the experience of locating NPO.
3. Increasing NPO transparency by highlighting their impact & online presence.
4. Making the donation form efficient & inclusive </aside>

How did our approach shape project outcomes?